We're Participating in Penn State's Crisis in Men's Health Conference.



Now that the 2004 Men's Health conference is over, the second year of this important national conference promises to again increase awareness and action among the health care industry and university research institutions. Our illustrated white paper for the 2004 conference surmised that traditional sources of info are being replaced by something we call 'personal content'. At the same time, skepticism about marketing is on the rise, so we can't expect the healthcare industry to get much better at reaching men. We think one answer is to provide ideas -- like funny pictures -- to those who will be sharing personal digital content with men who need to get clued-in about gland health.

Will Media Content About Men's Health Continue to Fade in Importance as the Audience Has More Tools for Creating & Sharing Information?



The Next Generation of Personal Content Will Unlock Creative Ways to Reach Men. If sending, printing and sharing funny personalized pictures and video might be an effective way to instruct men on the basics of the prostate and its health risks, then we are about to see amazing new tools to do just that. Personalized e-greeting cards are already here of course. And just emerging are photo manipulation tools that are fast and easy. For instance, the incredible Letter James site from Germany allows you to create custom pictures like those above in a flash.

- posted by Kim Garretson @ 6:13 PM