will trying to make the prostate funny get more guys to care about their gland health?
Sunday
Experimenting with more than funny pictures: Our 1-800-PSA-TEST comedy call-in service will feature one-minute funny bits about getting tested.
Is the notion of cancer so off-putting that men either avoid the PSA Test, or worse, don't take the time to read about the test's importance? And with the recent controversy over the efficacy of the test, do some men shrug and say: "if it's no good, it's no good for me." These are dangerous attitudes and behaviors.
For our experiments in using humor to convey simple messages about the function of the prostate and the easy way to screen its health (notice we are not about cancer) we are adding spoken word comedy to the mix.

Men's health book author Gregg Stebben, who has interviewed most of the famous men with prostate cancer, including Millken, Guliani and Swartzkopf, will host the first of these one-minute funny bits. Gregg said that in most interviews these worldly-wise men admitted that they never read or thought about prostate health, and that their wives were responsible for getting them to get the PSA-Test. Our goal is reach women who can at least get their husbands and fathers to call this number.
Again, with the PSA test under some scrutiny, if you know men who are bypassing it, we have four words: GET TESTED. KNOW SOMETHING..
Our campaign's simple experiment: Can humor inform men about the prostate's function and importance in good health? 

