The Crisis in Men's Health and Men's Health Communications: An Apathetic Media Audience Caring & Doing Too Little For Its Own Health.

There is a crisis in men's health. Too many men are uninterested in reading about, talking about or listening to advice about their health. With prostate health, many men under 50 do not even know the basic function of the prostate. How can we alert them to its importance for a healthy body and mind, and get them ready to manage their prostate health according to American Urological Association guidelines? After all, prostate cancer needlessly kills more than 30,000 American men a year.

Perhaps humor is one idea? Maybe men will glance at pictures that elicit a grin, and leave a message that sticks? Perhaps they will call our 1-800-PSA-TEST phone line and listen to our funny one-minute bits?

Is an attempt to make the prostate funny an effective tactic? Our experiment is beginning to discover the answer to this question. We invite you to use our material as the starting point for conversation with other men. Men's health groups countrywide now are using our posters for this purpose.

We welcome your comments via email. Thank you, Kim Garretson, founder. Profile.


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- posted by Kim Garretson @ 6:29 PM

 
Getting doofus husbands to go to the doctor and just get the basic health screenings...

I've had several conversations in the last month with women who have brilliant husbands. But, they won't go to the doctor, and they won't tell their spouses why. I know why. They are trapped in fear behind a facade of strength. Perhaps jabbing at that silly veil with silly pictures could help?
- posted by Kim Garretson @ 4:11 PM